Novell's John Dragoon Recognized as a Channel Chief by Everything Channel's CRN

Award recognizes chief marketing officer's role in leading channel innovations and commitment to building strong partner and reseller relationships

1 March 2011

Novell today announced that senior vice president, chief marketing officer and channel chief, John Dragoon has been named a Channel Chief by Everything Channel's CRN Magazine. Channel Chiefs are leaders in creating effective channel programs for solution providers. They consistently innovate, promote and execute effective channel partner programs and strategies. Dragoon was honored for his leadership of significant, effective improvements to Novell PartnerNet®, Novell's solution provider program.

In 2010, Dragoon led a cross-functional effort to move Novell PartnerNet to a value-oriented program resulting in a more extensive and balanced portfolio of partners who receive investments and benefits based on competence, invoiced or influenced revenue and customer satisfaction in three specializations and three medallion levels (Platinum, Gold and Silver). The global program also established a framework for identifying and applying an appropriate level of resources to secure and grow partner performance and success.

This year’s Channel Chiefs were chosen by Everything Channel’s editorial team based on criteria including policy and program innovations made during the past year, the amount of revenue companies generate through partners, their willingness to speak out publicly on behalf of the channel and the number of years they have dedicated to channel activities. “I am honored to accept this recognition from Everything Channel on behalf of Novell and its partners for making our PartnerNet program a mutually rewarding exchange of value,” said John Dragoon, senior vice president, chief marketing officer and channel chief at Novell. “If 2010 was about transforming our program toward a value-oriented model, 2011 is about simplification and innovation. While continuing to make it easy to work with Novell we’re also completing support for additional partner business models such as cloud service providers and managed service providers that are critical to WorkloadIQ™, our approach to intelligent workload management.”

“Being named a Channel Chief is one of the most prestigious honors in the IT industry. This year’s Channel Chiefs offer tremendous insight into the who’s who of the Channel,” said Kelley Damore, VP, Executive Director, Everything Channel. “Top channel executives consistently ensure that the Channel’s voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships. We applaud this year’s Channel Chiefs for their successful partner relationships and strategies.”

For additional information on the CRN Magazine Channel Chief list, visit The Channel Chief list was published in the February 21, 2011 issue.

About Novell
Novell, Inc. (Nasdaq: NOVL), a leader in intelligent workload management, helps organizations securely deliver and manage computing services across physical, virtual and cloud computing environments. We help customers reduce the cost, complexity and risk associated with their IT systems through our solutions for identity and security, systems management, collaboration and Linux-based operating platforms. With our infrastructure software and ecosystem of partnerships, Novell integrates mixed IT environments, allowing people and technology to work as one. For more information, visit

About Everything Channel
Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at Follow us on Twitter at

About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to

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