The picture is even worse with web apps on mobile
Research has shown that even minor delays to website response times can have a sizable impact on customer satisfaction, page views, conversion rates and site abandonment1. Despite this, an astonishing percentage of organizations (32%) do not or don’t know if their website is monitored on a 24x7 basis. That’s according to an independent global research study undertaken by Vanson Bourne and commissioned by Borland, a Micro Focus company (LSE: MCRO.L).
Proving that many organizations still haven’t got the basics covered since the birth of first generation websites in the mid 1990s, a shocking 26% of CIOs from 590 organizations across the globe admitted they are not or don’t know if they are monitoring response times for mission-critical uckansactions. These include transactions such as shopping cart and database record retrieval on their websites. Financial services, retail and media, leisure and entertainment companies all confess to poor figures given they would typically have large scale e-commerce transactions, with 23%, 24% and 25% respectively.
When it comes to trouble-shooting:
Although 79% of CIOs are conscious of the events that drive peak traffic volumes, such as seasonal events or holiday periods, 44% do not simulate website performance with heavy load testing to see if they can handle the increased pressure on their websites. This is compounded by a communication breakdown between marketing and IT departments:
Archie Roboostoff, Borland Solutions Portfolio Director, at Micro Focus, said: “Users have very little patience with poor performing websites today so these insights are pretty astonishing. 88% of online visitors are less likely to return to a site after a bad experiencei so taking a passive approach to website performance is a massive risk to reputation, and for e-commerce sites, revenue too. It just goes to show that a solid performing website is still a competitive advantage, and that any company delivering an equally good web experience on mobile is likely to win the customer retention and acquisition battle.”
1A one second increase in website response time equals 11% fewer page views, a 16% decrease in customer satisfaction and a 7% loss in conversions. For example, a one second decrease in Amazon’s page load would annually cost $1.6 billion in sales (Aberdeen Group)
Notes to Editors
The independent research survey was undertaken by Vanson Bourne in February 2013. It covered 590 IT decision makers in nine countries including UK (100), France (100), Germany (100), USA (100), Brazil (100), Australia (35), New Zealand (15), Hong Kong (15) and Singapore (25). The respondents were from mainframe organizations with 501+ employees, covering multiple industry sectors.
Of the respondents, 56% have both a ‘main’ and a ‘mobile’ version of their website, while 43% have a single site serving both mobile and traditional browsers.
Originating in 1983, Borland Software Corporation is a world-class provider of requirements, test and change management solutions. As part of Micro Focus Ltd, a member of the FTSE 250, Borland offers tools that are open, agile and work across the entire Application Development Lifecycle to enable customers to build better software, faster. For additional information please visit www.borland.com.
To find out more about the Borland Silk product set visit: http://www.borland.com/silkportfolio.
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