Promotions allow you to target specific content to users based on their search criteria, and to display that content separately from the main search results. You can also specify that specific content should display in a particular position in the search results.
You can set up the following promotion types in IDOL Data Admin:
Spotlight. Spotlight promotions display content separately from the main search results when the user searches for terms that trigger the promotion. The following types of spotlight promotion are available:
Pin to Position. Promoted documents appear in the position that you specify when you set up the promotion.